Zomato, a popular food delivery and restaurant platform, gained its reputation by offering a unique blend of services. In addition to providing reviews and information about restaurants, including menus and photos, they also deliver food to customers' doorsteps. However, beyond satisfying our cravings, Zomato is also known for its clever marketing, often capitalizing on trends or even creating new ones with its Creators program. One of its latest ventures is the Zomato Gold Dining Carnival.

Zomato's recent Gold Dining Carnival campaign showcases the platform's creativity, with famous Instagram Creators contributing their unique humor and wit. The campaign's humor is especially noteworthy, as each Creator is bringing their best efforts to the table.

As a feature of the Gold Dining Carnival, Zomato offers the ability to reserve a seat at participating restaurants through its app and enjoy significant discounts. To promote the campaign, Zomato has partnered with multiple restaurants in various Indian cities and has also teamed up with content creators to spread the word. Although all the campaign's posts are quite amazing, there are a few particularly standout ones that have captured our attention:

Uorfi Javed

Uorfi Javed is known for her unique approach to fashion design, which often involves using unconventional materials – sometimes even food. As a digital creator, she has faced criticism from trolls, but her confident attitude helps her overcome such negativity.

When Uorfi collaborated with Zomato's clever marketing team, the results were pure comedy gold. In a recent post, Uorfi playfully complains to Zomato about the lack of available restaurant seats during the Zomato Gold Dining Carnival. In response, Zomato sends her a hamper basket as a gesture of apology, which Uorfi ingeniously repurposes as a fashionable outfit. Her creativity and resourcefulness are truly impressive.

Ankush Bahuguna

Ankush Bahuguna is a hilarious YouTuber, content creator, and influencer who has been on a makeup adventure in recent times. Some may know him for his funny reels, and others may recognise him as the brains behind the Instagram profile @wingitwithankush, where he's been conducting Instagram Live sessions to showcase his makeup looks, which have gained him popularity as an internet sensation.

So when Ankush collaborated with Zomato, it was bound to be hysterical. In the Instagram reel, Ankush pulls in the audience by citing a giveaway, only to reveal that he’s giving away his friends because they always choose the most expensive restaurants when going out. He makes the viewers laugh with his top-notch puns and smoothly plugs in Zomato Gold Dining Carnival in the end.

Mallika Dua

Mallika Dua is a renowned content creator, known for her comedic talents and the ability to portray hilarious characters. Her Instagram page is highly addictive, filled with one hilarious punchline after another that never fails to hit the mark.

Mallika Dua brought her on-point comedic timing to the Zomato Gold Dining Carnival as she plays the loud, sensual, and dramatic aunty we all love. In the reel, she talks about how she's now struggling to find a seat due to the high demand for the Zomato Gold Dining Carnival. To avoid any further inconvenience, Mallika uses Zomato to reserve a seat for herself.

In addition to the talented content creators, celebrities such as Jim Sarbh and Mithila Palkar also played their part in collaborating with Zomato. With their contributions, the promotional campaigns have elevated the standard of the Zomato Gold Dining Carnival, making it one of our most beloved digital campaigns.

Zomato Takes The Creators Route For Their Gold Dining Carnival