LAVA - #ProudlyIndian

Lava, India's top homegrown smartphone brand, is thrilled to announce its latest collaboration with YouTube sensation Sourav Joshi. Renowned for its rapid growth in the 10k-20k category, Lava has been redefining the smartphone experience with groundbreaking technology and unwavering quality. With acclaimed series like Agni, Blaze, Yuva, and Storm, Lava is dedicated to delivering cutting-edge, affordable innovations to tech enthusiasts across 20+ countries.

Gen Z’s Favorite Sourav Joshi

Sourav Joshi, the Gen Z YouTube sensation who has captured millions of hearts with his dynamic content and authentic style. Sourav's engaging videos and relatable personality, have made him a leading voice among the younger generation, bridging the gap between everyday life and digital entertainment. With a massive following– 28 million followers on YouTube and over six million on Instagram, he's bringing his energy to a new partnership with Lava, further solidifying his influence.

The partnership announcement features a captivating video that traces Sourav's journey from an ambitious dreamer to a YouTube sensation, inspiring and energizing the youth with his genuine and engaging content, check out the video here.

Sourav Joshi shared his thoughts on the collaboration: “As Lava's ambassador, I am excited to join hands with a company that shares my commitment to authenticity and innovation. This partnership offers a great opportunity to bring exclusive content and interactive experiences to my audience, keeping them engaged and informed. I look forward to this exciting journey with Lava, as we work together to inspire and connect with the youth of India.”

This partnership highlights Lava’s dedication to resonating with young consumers by aligning with their tastes and offering high-quality, value-packed Made-in-India smartphones.

YouTuber Sourav Joshi Takes the Spotlight As The Brand Ambassador Of Lava