‘Va Va Voom-ing’ their way into the ‘boAt’, influencers have arrived in Riverdale. Check what the newest campaign holds for us!

Sailing in the ‘Archies’ bandwagon, boAt too has announced their limited- edition speaker called the ‘Riverdale Rocker’. Sinking deeper in the 60s retro theme, the speaker is black in color with shimmery golden borders with ‘The Archies’ written in the middle. But its appearance isn’t the only thing exciting about it!

Announcing the new launch, boAt released a video with not just the Archies cast- but also few of our favorite creators! RJ Mahavash, Urfi, Rebel Kid, Jhumroo , Baba Sehgal and the OG- Orry. Dressed up in typical 60s outfits- polka dots, solid skirts and shirts, tied hair and headbands, leather jackets, our creators looked groovy as ever! The entire video is a delight to the eyes- a typical summer morning in the 60s. RJ Mahavash in a retro hairstyle sipping tea, Urfi in a specially designed ‘pearl’ retro outfit being papped (of course), Jhumroo singing in the car. Baba Sehgal enjoying himself, and the cutest Rebel Kid (Apoorva) in a dark brown collared dress and Darshan, the viral instagram singer with over a million views for singing famous english songs sang a small segment of the song too! Himani Shivpuri too dropped a wholesome call back moment.

Orry, the mystery man of the industry too features in the start AND the end of thee video, striking his patent pose with the Riverdale Rocker!

The entire video was dispersed with elements from the retro era and stunning graphics highlighting the fun and frolic in the 1960s. Lastly, the real boAthead- Aman Gupta shook a leg on ‘Va Va Voom’.

This amazing and exceedingly cool campaign has caught the eyes of everyone- including us, with its out of the box designs and a wide array of our favorite creators. ‘The Archies’ has caught the attention of all Gen Z audiences because of the fashionable costumes and groovy numbers.

Netflix India has surely crossed all lengths to promote ‘The Archies’ with their creative integrations!

What’s brewing between boAt and The Archies?