Travel and tourism experienced a resurgence in 2022, and despite growing costs everywhere, people are still taking vacations and seeing the world. With millions of people already making travel plans, and a predicted 20% boost in profits for the global tourism business, 2023 actually looks optimistic.

Travel influencers and creators unitedly are changing the way people travel. They have gained a lot of popularity as they are good at providing up-to-date information and guidance about the places they travel to, helping their followers devise a thorough itinerary.

Each enthusiastic traveller follows at least one travel influencer and uses their advice while on the road. Today, there is a travel influencer for practically every theme, including responsible travel, volunteer travel, solo travel, travel with pets, and solo travel.

Here are a few trends related to travel blogging on social media to look out for:

Be Real

The audience knows when someone is not being authentic. Instead of only seeing the Instagram-perfect picture of a place, travellers want to experience it for themselves. Since authenticity is so important in influencer marketing, don't be scared to show your individuality in your postings. It's also a good idea to choose your brand collaborations carefully. Working with a brand that does not align with you and your audience is not something you want to do.

Consider giving your audience a travel story that intrigues them and makes them want to go to that particular place. Show them things that you found interesting, talk to them when you were awestruck by a view, and give them content that they would want to consume on a regular basis.

Micro-Influencers for the win

Travel companies are aware of the potential of small and medium-sized influencers. Strong and personal connections with their audiences are advantageous for micro-influencers. Their followers may be more interested and eager to click over to check out a place or a product as if they were getting a personal recommendation.

The engagement rate is what matters most as a micro-influencer. If your followers aren't active, having a large number of them is useless. Instead of just scrolling by, you want your audience to engage with your travel content by leaving comments, saving links, sharing them, and clicking through.

Travel = Self-care

As more and more people book holidays from the stresses of their monotonous lives, wellness travel is expanding. This includes both typical wellness travel, such as yoga retreats and spa vacations, as well as mood-enhancing travel. Many people believe that planning a trip gives them more optimism for life.

Focusing on travel as self-care while pitching to brands is something that can potentially get travel influencers a good amount of success. Pitch stories about looking ahead to the future, making trip plans, and the enthusiasm and positivity that travel may inspire.

Explore your home first

Many travellers are reluctant to make long-distance travel plans since rules are constantly changing in the post-pandemic era. Instead, they are staying local.

Focusing on local areas and getting in touch with tourism boards in your city, state, or country can help you create content without having to spend a lot of money; it can also help you find local companies that offer tours or make one-of-a-kind souvenirs.

Top 4 trends for Travel Influencers in 2023