Snapchat, the popular social media platform, has been receiving a barrage of negative reviews recently in response to the rollout of its new My AI feature. The feature, which utilizes artificial intelligence (AI) technology to analyze a user’s messages and create personalized recommendations, has sparked controversy over concerns about user privacy and accuracy.

The My AI feature is designed to suggest products, services, and content to users based on their conversations with friends and family. It analyzes chat messages and provides tailored recommendations for various topics, such as restaurants, movies, and music. Snapchat introduced the feature in an effort to enhance user engagement and increase revenue through advertising partnerships.

However, many users have expressed concerns about the potential invasion of privacy and the accuracy of the recommendations. Critics argue that the feature is intrusive and feels like an invasion of their personal space. They are worried about the possibility of Snapchat using their personal information for targeted advertising or other purposes without their consent.

Additionally, many users have reported that the recommendations are not accurate or relevant to their interests. Some have even accused the feature of promoting inappropriate content, such as adult-oriented ads, to underage users. This has caused concern among parents and advocates who are worried about the impact of such content on young people.

The negative reviews have had a significant impact on Snapchat's overall rating on app stores. On the Apple App Store, the platform’s rating dropped from 4.5 to 2.5 stars, with many users leaving one-star reviews in protest of the My AI feature. Similarly, on the Google Play Store, Snapchat's rating fell from 4.3 to 2.6 stars.

Snapchat has responded to the criticism by releasing a statement acknowledging the concerns raised by users. The company stated that it takes user privacy and security very seriously and that it is committed to addressing any issues that arise. Snapchat also said that it is working to improve the accuracy of the recommendations and to ensure that they are appropriate and relevant to each user.

Despite these efforts, many users remain unconvinced and are calling for the feature to be removed altogether. The negative reviews and backlash demonstrate the importance of user privacy and trust in the online space, particularly when it comes to the use of AI technology.

The controversy surrounding the My AI feature highlights the need for companies to prioritize transparency and user control when developing new technologies. Users should have the ability to opt-in or opt-out of features like My AI, and companies should be transparent about how user data is collected, used, and protected.

In short, Snapchat’s My AI feature has been facing major criticism and backlash from users due to concerns over privacy invasion and inaccurate recommendations. While Snapchat has responded with a statement and promises to address the issues, many users remain unconvinced and are calling for the feature to be removed. This controversy serves as a reminder of the importance of transparency and user control when it comes to the use of AI technology, and companies should prioritize these principles in their development processes.

Snapchat’s “My AI” Faces Flak, Users Call It Intrusive