Snapchat is introducing an upgraded version of its AR Try-On Lens in collaboration with OPI, offering users a new nail polish testing experience within the app.

Through the Snapchat camera, users can now try out different shades of OPI nail polish using the enhanced Try-On process, which utilizes a feature called "Nails Segmentation" in Snapchat's AR toolkit.

While Snapchat has previously provided nail polish try-on experiences, this improved variation offers greater responsiveness, realism, and innovative ways to showcase nail products through augmented reality on the app.

According to Snapchat, the new nail polish try-on technology applies polish and other 2D effects directly to the user's fingernails. With Nails Segmentation, brands can add textures, designs, and track colors precisely to create a seamless try-on experience for consumers.

This advancement opens up opportunities for brands to promote their products and increase interaction during the discovery process using Snapchat's existing Try On tools.

Snapchat recognizes the significance of augmented reality as a bridge between online and real-world experiences, particularly with the growing influence of eCommerce. They have been actively enhancing their AR tools to maintain their leadership in this field.

Snapchat's AR Enterprise Services (ARES) platform is important because it lets other companies use Snapchat's AR technology in their own apps, websites, and physical places. By improving their AR offerings, Snapchat remains at the forefront of the AR shift, even if they haven't released their own version of AR-enabled glasses, which is still a possibility despite recent cost-cutting measures.

While the exact details of Snapchat's position in the AR field are uncertain, the company continues to be a central facilitator of the AR transformation, supporting ongoing advancements in eCommerce AR tools.

As a long-standing leader in augmented reality, Snapchat is well-positioned to capitalize on the continued growth of this technology, offering enhanced opportunities for the company's future.

Snapchat Expands AR Experiences, Introduces New Try-On Tools