Shlok Srivastava, a.k.a. Tech Burner, has forayed into the world of smartwatches with his brand 'Layers'. His recently launched product, 'ANARC', has set a new benchmark in the industry by generating over Rs 3 crore in sales within just 24 hours of its debut and sold out till December.

A Setback That Sparked a New Beginning

Who would have thought that a YouTuber would make headlines for launching his brand? Shlok Srivastava, also the co-founder of ANARC, has teamed up with tech entrepreneur Neel Gogia to create this amazing brand. The rejection from IIT has played a pivotal role in transforming him into one of India’s biggest YouTubers and a successful entrepreneur. With his unique content and passion, Shlok has gained a huge following and established himself as a successful creator and business owner.

ANARC, a brand famous for its sleek design, advanced technology, and premium materials, has received immense love from the audience. What makes this launch even more special is its aim to create products that resonate with the expectations of everyday consumers. Despite its higher prices compared to competitors like BoAt, Fire-Boltt, and Noise, it has achieved incredible sales within just 24 hours.

This milestone highlights his journey from YouTuber to entrepreneur, setting an inspiration for many tech influencers who wanted to do something big in their life.

Shlok Srivastava: From IIT Rejection to Successful Entrepreneur