In a glamorous event held at Cinnamon Grand Colombo, Sri Lanka, the Social Creator of the Year (SCY) Awards celebrated the achievements of India's top 40 influencers and content creators across various categories. Among the talented individuals, Riya Jain emerged as the Style Icon of the Year, captivating the audience with her fashion sense and immense popularity. Let's delve into Riya's journey and her shining moment at the award ceremony.

Riya Jain: A Rising Fashion Influencer

Riya Jain, an Indian social media influencer, has established herself as a prominent figure in the world of fashion. With a strong presence on Instagram, where she has garnered an impressive following of over 411k, Riya has become an influential voice in the industry. Collaborating with renowned fashion brands and gracing the runways of prestigious events, she has showcased her keen sense of style and passion for fashion.

The 'Caught in a Cuff' Blog

As a testament to her dedication and expertise, Riya maintains a successful blog called 'Caught in a Cuff,' where she shares her insights and inspirations related to fashion. Her blog serves as a hub for fashion enthusiasts seeking tips, trends, and a glimpse into Riya's fashionable world. Through her blog, Riya has connected with a wide audience, further solidifying her position as a prominent fashion influencer.

The Social Creator of the Year Awards

Organized in partnership with Cinnamon Grand Colombo, Sri Lanka Airlines, and Walkers Tour, the SCY Awards aimed to recognize the outstanding achievements of India's top content creators and influencers. These awards celebrated the remarkable talent and creativity prevalent in the social media landscape, covering diverse categories such as travel, culinary, fitness, beauty, lifestyle, entertainment, comedy, dance, technology, and luxury.

Riya's Journey to the Awards

As part of the destination marketing campaign, a series of events took place from June 21 to 24, 2023, where the content creators embarked on an exciting tour of Sri Lanka. The journey culminated in the Grand Finale, the much-anticipated Awards Ceremony held at the magnificent Cinnamon Grand Colombo. Riya Jain, along with her fellow influencers, had the opportunity to experience the beauty and culture of Sri Lanka while forging new connections and inspiring content.

The Award Night

Dressed in an exquisite custom tulle gown with an embroidered bodice in an enchanting onion pink color by Whacq, Riya Jain exuded grace and elegance at the award night. It's worth noting that Whacq managed to create this stunning gown in just one day, showcasing their craftsmanship and dedication. Riya's makeup and hair were skillfully done by Makeup Artist Sherry, enhancing her natural beauty and complementing her ensemble.

Riya's Triumph as the Style Icon of the Year

Amidst anticipation and excitement, Riya Jain gracefully accepted the Style Icon of the Year award, illuminating the stage with her infectious smile. Her choice of attire perfectly exemplified her status as a fashion influencer, captivating the audience and reaffirming her impact on the industry. Riya's dedication, talent, and innate sense of style made her a deserving recipient of this prestigious accolade.

Riya Jain Wins The Style Icon of the Year At The SCY Awards