If you're lucky enough to attend Cannes this year, Pinterest has something exciting in store for you. They will be hosting a special event called 'Manifestival' at Cannes Lions, regarded as the most prestigious advertising event in the world. The purpose of this event is to showcase the latest creative and engagement trends happening on the Pinterest platform. The idea is to convince advertising decision-makers that investing more in Pin campaigns can be highly valuable.

To make the event even more appealing, Pinterest has some treats in store. They will be offering ice cream, mini-croissants, and even tattoos! They want to create a unique and memorable experience for the attendees. The Manifestival is part of Pinterest's efforts to boost ad spending on their platform and grow their business.

Over the past few years, Pinterest has transformed from being just a social platform to a comprehensive app for product discovery and shopping. Now, they are taking further steps to develop their advertising business by leveraging the app's various trends and user behaviors.

Pinterest sees significant potential, especially internationally where Pin ads have yet to gain widespread popularity outside the United States. Through the Manifestival, they aim to showcase what the app is truly capable of. While it may not directly impact those of us who won't be attending Cannes, it's a clever way for Pinterest to strengthen its relationships with influential industry representatives.

If you're interested, you can find more information about Pinterest's 'Manifestival' and even RSVP for the event at https://pinterestcannes.com/

Pinterest To Host ‘Manifestival’ At Cannes Lions 2023