As the summer heat intensifies, Nimbooz, the refreshing soft drink from 7UP, has launched a captivating social media challenge called the #ChatakNimboozChallenge. Teaming up with actor and brand ambassador Mithila Palkar, the campaign aims to bring a wave of freshness and tap into the creativity of the audience. This tongue-twisting challenge has gained immense popularity, with participants and celebrities showcasing their linguistic skills and adding their unique twist to the challenge.

The Challenge Begins

The #ChatakNimboozChallenge invites fans and enthusiasts to test their skills by repeating the tongue-twisting phrase, 'Chatak Nimbooz Gatak Nimbooz,' ten times without faltering. Mithila Palkar kicked off the challenge on Instagram, sharing her playful attempt at mastering the tongue-twister. The aim of the campaign is to engage consumers, spread joy, and create excitement during the summer months.

Embracing the Challenge

The challenge quickly gained momentum as users across social media platforms embraced the opportunity to showcase their creativity with the tongue twister. Notable celebrities and influencers such as Zaid Darbar, Barkha Singh, and Sanya Malhotra joined in the fun, sharing their own renditions of the challenge. The viral sensation of the #ChatakNimboozChallenge spread like wildfire on Instagram, capturing the attention and participation of netizens across the nation.

An Uplifting Response

Anuj Goyal, Associate Director of Juices at PepsiCo India, expressed delight at the overwhelming response the campaign received. He stated that the primary goal was to bring joy and excitement to consumers during the summer season through a familiar tongue-twister challenge. The remarkable engagement from netizens, celebrities, and influencers has propelled the #ChatakNimboozChallenge into a truly viral sensation, creating a delightful buzz on Instagram.

Nimbooz and Mithila Palkar's collaborative effort in launching the #ChatakNimboozChallenge has successfully tapped into the enthusiasm and creativity of consumers. This tongue-twisting social media campaign has not only provided a refreshing break from the summer heat but has also fostered a sense of community and entertainment.

With celebrities and influencers joining the challenge, the campaign has reached new heights of popularity and engagement. As participants continue to put their linguistic skills to the test, the #ChatakNimboozChallenge serves as a reminder of the power of social media in creating viral sensations and connecting people through shared experiences.

Nimbooz and Mithila Palkar Spark a Tongue-Twisting Social Media Challenge