In the realm of social media, where creators reign supreme, Netflix is set to take audiences on a captivating journey behind the screens. With their new experimental reality show, Social Currency, the streaming giant aims to explore the lives of popular internet influencers outside of the digital world. Get ready for a unique twist as these content creators step away from social media and into a shared experience that will test their influence and redefine their identities.

The Concept

Social Currency brings together eight prominent Indian social media celebrities who have captured the hearts of millions with their engaging content. Parth Samthaan, Bhavin Bhanushali, Sakshi Chopra, Vagmita Singh, Ruhi Singh, Mridul Madhok, Aakash Mehta, Roshni Rai, and Parth Laghate will embark on a 21-day journey away from their verified social media handles, followings, and smartphones. Stripped of their digital personas, they will enter a villa where they will share their experiences with fans and viewers, revealing their true selves beyond the virtual world.

Unplugged and Unfiltered

Directed by Sagar More under SOL Productions, Social Currency is set to challenge the notion that social media defines these influencers entirely. The creators behind the show, including Fazila Allana, Kamna Nirula Menezes, Chad Greulach, Sanvari Nair, and Meghana Badola, have crafted a format that aims to offer a fresh perspective on the lives of these internet sensations. As audiences have grown accustomed to seeing them in carefully curated online personas, this show presents an opportunity to witness their personalities and dynamics outside the confines of social media.

A Different Light

With the constant barrage of content available 24/7, viewers have formed perceptions of these influencers based on their digital presence. However, Social Currency aims to challenge these preconceived notions and showcase the individuals behind the screens. Audiences will have the chance to see their favorite creators in a new light, observing how they interact, connect, and navigate relationships when the cameras aren't rolling and the pressure of online personas is temporarily lifted.

Streaming on Netflix

The much-anticipated Social Currency will start streaming on Netflix from June 22, 2023. As fans eagerly await the premiere, the show promises to offer a refreshing take on reality TV by delving into the lives of internet celebrities in a way that has never been done before. Will these influencers be able to maintain their influence and captivate audiences outside of their digital domain? Only time will tell.

As we immerse ourselves in the world of social media, it's easy to forget that the creators we admire are multifaceted individuals with lives beyond the screens. Netflix's Social Currency seeks to bridge this gap by presenting a unique opportunity to explore the personal journeys and unfiltered moments of these influential content creators.

With the show's premiere just around the corner, the audience eagerly anticipates a captivating experience that challenges their perceptions and allows them to see their favorite influencers in a new and unexplored light. Get ready to uncover the true essence of these internet celebrities as they step out from behind their social media curtain and into the world of Social Currency.

Are you ready for this exciting collaboration? We surely are!

Netflix's Social Currency: Influencers Unplugged