Bearing great news for content creators and social media managers, Meta has announced that it is expanding the capabilities of its Instagram Graph API to include Instagram Stories posting. This means that third-party posting tools will soon be able to support Stories posting and scheduling, allowing you to manage your content seamlessly from a single platform.

According to Meta, the Instagram Graph API will enable Instagram Business accounts to publish various types of content, including single images, videos, reels, and carousel posts containing multiple images and videos. This update will be available for the current version of the Graph API (v16.0) as well as previous versions. The integration of Stories into the API will automatically be accessible to developers who already have access to the Content Publishing API, without the need for new endpoints or permissions.

This development can be particularly beneficial for social media managers and Instagram influencers who utilize third-party tools like Hootsuite for their content management. With the addition of Stories posting on these platforms, they will have more comprehensive control over the content and can easily stay active across different aspects of their online presence, all within a single dashboard.

While posting through native app tools can provide a more accurate preview of your post, the ability to manage all aspects of your social media presence from a centralized platform offers convenience and efficiency.

Keep in mind that your chosen management platform will need to integrate this new update before it becomes available within their apps. However, you can anticipate that these integrations will be implemented in the near future, allowing you to take advantage of the enhanced functionality.

Considering the significant role that Stories play in driving engagement on Instagram, surpassing the main feed in many cases, it's crucial to evaluate how this update may impact your Stories posting strategy. You may need to reassess your approach, explore new possibilities, and adapt to leverage this expanded capability effectively.

Meta To Allow Stories Scheduling On Third-Party Apps