According to Meta Blog, Instagram is making a change to its Instagram Marketing API that will allow third-party platforms to include advertisements in Instagram search results. This means that soon, other apps and platforms will be able to offer a new type of ad placement on Instagram.

Back in March, Instagram introduced a feature that allowed marketers to create promotions based on specific keywords from users' search queries within the app. This feature proved to be useful in targeting relevant audiences. Now, with the latest update, third-party social management platforms such as Hootsuite or Sprout Social will find it easier to develop Instagram search advertisements. This development allows more advertisers to take advantage of the growing potential of the app and its expanding user base.

According to Instagram, the new placement option called "Instagram Search Results" will be made available through the current Marketing API endpoint. This means that developers who are familiar with the API can easily incorporate the new placement into their apps. By adding the "INSTAGRAM_SEARCH" placement option, developers can enable their clients to create and preview ads specifically for Instagram search results via the API.

Here are the key details about this Instagram update:

Ads creation: Developers will have the option to include "INSTAGRAM_SEARCH" as one of the placement choices when creating advertisements.
Ads insights: It will be possible to track the performance of ads placed in Instagram search results by analyzing insights at the placement level.
Ad preview: Developers can preview ads in the INSTAGRAM_SEARCH_CHAIN format.

This new feature has the potential to encourage more businesses to explore and test out the Search Ads placement, leveraging the power of targeted advertising within Instagram's search functionality.

Meta To Allow Brands To Place Ads In Instagram Search