Meta has introduced a new initiative called #MadeonReels, which aims to extend the reach of Reels Ads to various brands in India. The program has been designed to assist businesses in enhancing their marketing strategies through storytelling on Reels and by using the power of Indian creators.

Meta collaborated with major brands across different fields at the beginning of the year to assess the effectiveness of Reels Ads in their advertising campaigns. According to the company, the marketing outcomes of campaigns by various brands such as Cadbury Dairy Milk Silk, Meesho, Navi, Maruti Nexa, Snitch, Amazon Prime Video, and Tanishq revealed that Reels Ads have generated positive results in areas like ad recall, message association, and conversions.

The program is aimed to help brands achieve their business objectives by using the creator ecosystem in India and telling their stories through Reels. After analyzing the campaign results from Cadbury Dairy Milk Silk, Meesho, Navi, Maruti Nexa, Snitch, Amazon Prime Video, and Tanishq, Meta is inviting brands from all verticals to participate in the #MadeOnReels program.

The chosen brands will receive creative assistance, program support, and an opportunity to collaborate with three creators each to create Reels campaigns aligned with their marketing goals. Popular creators like Niharika NM, Barkha Singh, RJ Karishma, Ayush Mehra, Viraj Ghelani, Ruhee Dosani, and Masoom Minawala will participate in the #MadeOnReels program.

Arun Srinivas, who serves as the Director and Head of Ads Business for Meta in India, stated that the brand campaigns conducted thus far show that Reels Ads, combined with the expertise of creators, can drive growth for brands and help them achieve their marketing goals. Meta's objective is to aid businesses in developing their strategies based on the shifting consumer behaviour and build a strong ecosystem for digital advertising's future in India. The #MadeOnReels initiative aligns with that mission.

Furthermore, Meta has disclosed the India-specific findings of the Global Consumer Short-Form Video Survey carried out by Factworks on behalf of Meta. The study discovered that Reels can inspire action, and people are more likely to follow, message, or buy from a brand after watching Reels. In India, 82% of those surveyed said they have followed a business after viewing Reels, 74% said they have sent a message to a business after seeing its Reels, and 77% have purchased a product or service after watching Reels.

Ram Suresh Akella, the Executive Director of Marketing at Maruti Suzuki India, expressed that their brand has always been a pioneer in innovation and captivating their customers' imagination as the largest car manufacturer in the country.

“We used Reels ads for the launch of our latest car Fronx at the Auto Expo 2023, partnering with creators to showcase different features of the car. Adding Reels to our brand creative mix helped us connect to consumers in their own language, yielding an incremental lift in brand metrics like ad recall and campaign awareness. Overall, the campaign received an overwhelming response from our consumers who watched the Reels,” said Akella.

#MadeOnReels is currently accepting proposals from different brands in various industries. Those brands that are chosen will be provided with support in terms of creative work, program assistance, and access to three creators who will be covered by Meta's expenses.

Meta Launches #MadeOnReels To Help Brands Get The Most Out Of Reel Ads