The fast-paced world of fashion can be overwhelming, but fashion magazines like Harper's Bazaar act as a guide, showcasing the latest trends and providing direction. Harper's Bazaar has always been at the forefront of fashion, setting trends, and now they have appointed Rasna Bhasin, a popular social media content creator, as the Editor of the magazine.

Rasna Bhasin's journey with Harper's Bazaar has come full circle. She started as an intern and later became the Digital Media Head of Harper's Bazaar's Bride India. Under her leadership, the magazine transformed into Brides Today India. With almost 10 years of experience as a fashion and lifestyle content creator, Rasna is well-versed in the latest trends and believes in the power of timeless fashion.

Rasna Bhasin has a strong presence on social media, where she has gathered a dedicated following through her authentic content. She is active on Instagram and Twitter, sharing a variety of posts, including collaborations, glimpses of her vacations, and motivational content. Rasna also works closely with many homegrown brands, providing them with a reliable platform.

While fashion content is her main focus, Rasna also collaborates with beauty and self-care brands. Recently, she has been working with Kerastase, a brand focused on improving hair health. Additionally, Rasna shows interest in working with organic brands that prioritize sustainability and reducing harmful effects. She has also associated herself with luxury brands like Prada.

Rasna Bhasin's Instagram showcases her professional side, while she uses Twitter as a platform to express her personal side and share her opinions. On Twitter, she highlights her experiences with brands and more.

Although Rasna is well-versed in the realm of social media, her decade-long experience will bring a breath of fresh air to the print media industry. Under her guidance, Harper's Bazaar will explore various fields, including fashion, beauty, art, and culture.

Kalli Purie, Vice Chairperson of the India Today Group, expressed confidence in Rasna and Sonal (Digital Editor of the Lifestyle Group) and their ability to infuse Harper's Bazaar with a modern touch that resonates with the audience. The merging of influencers and legacy brands will create an unparalleled experience for readers. The new Harper's Bazaar will combine the youthful energy of social media with the vigor and trust of established brands.

Rasna Bhasin's journey from a content creator to an empowered editor is a testament to personal growth, self-reflection, and the pursuit of a purposeful existence. Through authenticity, expertise, meaningful discussions, and collaborations, Rasna has redefined her role in the digital sphere. She has transformed her platform into a source of inspiration, education, and positive change. Her journey serves as an example for creators, encouraging them to use their influence responsibly and embrace their power to make a meaningful impact in the lives of their followers and beyond. By doing so, they can create positive change and move forward in their own lives.

Meet Rasna Bhasin, The New Editor Of Harper’s Bazaar India