The 2023 Asia Cup, also known as the Super 11 Asia Cup for sponsorship reasons, marks the 16th edition of this prestigious cricket tournament. Hosted by Pakistan, this edition brings together six formidable teams for thrilling One Day Internationals (ODIs) from August 30th to September 17th, 2023. With Sri Lanka defending their championship title, this tournament has already made history as the first Asia Cup to be hosted in multiple countries, including Pakistan and Sri Lanka.

The participating teams include the five full members of the Asian Cricket Council: Afghanistan, Bangladesh, India, Pakistan, and Sri Lanka. They are joined by Nepal, the victors of the 2023 ACC Men's Premier Cup. However, it's important to note that this edition of the Asia Cup introduces a unique twist - a "hybrid format" with games organized in two countries. All teams were expected to play at least a few games in Pakistan, except for India, which declined to travel to Pakistan due to government disapproval.

Originally scheduled for 2021, the Asia Cup was postponed to 2023 due to the COVID-19 pandemic. The much-anticipated fixtures for the tournament were unveiled on July 19th, 2023, setting the stage for a thrilling cricketing extravaganza.

In the world of sports broadcasting and marketing, Star Sports took center stage as the official broadcaster for the 2023 Asia Cup. Eager to engage fans and promote the tournament in a unique way, Star Sports joined forces with Mad Influence, a prominent influencer marketing agency. This collaboration aimed to leverage the immense reach and influence of social media creators to enhance the Asia Cup's visibility and engagement.

Two popular creators, Jatt Prabhjot and Sourav Joshi, known for their engaging vlogs and captivating content, were selected to be the faces of this campaign. With their charismatic presence and deep-rooted love for cricket, these influencers embarked on a journey that resonated with fans on an emotional level.

Their vlogs not only showcased their excitement for the tournament but also gave fans an inside look at their journey from their respective places of stay to the stadium's hallowed grounds. The creators' camera lenses captured the pulsating atmosphere of the stadium, the anticipation of the fans, and the thrilling game-time moments.

One of the most anticipated clashes of the Asia Cup was the India vs. Pakistan encounter on September 2nd, 2023. Cricket fans from both nations eagerly awaited this high-octane match. Unfortunately, the game resulted in a draw due to heavy rains, and both India and Pakistan shared one point each. Despite the weather's disappointment, the enthusiasm of the fans and the influence of the creators remained undiminished.

For the second India and Pakistan meeting on September 10th, Mad Influence sent a line-up of three highly-loved content creators namely Abhishek Malhan, RJ Abhinav, and Yuvraj Dua. These three young kings of comedy and sharp wit delivered hilarious Vlogs and Reel posts, adding an extra layer of entertainment and engagement for fans.

Watch this funny reel as RJ Abhinav becomes an “honest flight attendant”:

Here’s the extensive Vlog that Bigg Boss OTT 2 fame Abhishek Malhan shared:

Yuvraj Dua was like all of us when he found out that he was traveling to Sri Lanka to watch India vs. Pakistan live at the Asia Cup:

In an era where digital engagement plays a pivotal role in sports marketing, the partnership between Star Sports and Mad Influence, brought to life by influencers like Jatt Prabhjot, RJ Abhinav, Abhishek Malhan, Yuvraj Dua, and Sourav Joshi, has demonstrated the power of collaboration and creativity in connecting with cricket fans around the world.

As the 2023 Asia Cup came to a conclusion with India’s thrilling victory over Sri Lanks in the final, one thing is certain - the world of sports marketing is witnessing a new era where influencers are scoring big in engaging fans and promoting the game they love.

Mad Influence Partnered with Star Sports for the 2023 Cricket Asia Cup