As a part of its extensive implementation of a centralized hub for creator analytics and tools, LinkedIn has introduced additional topic and post prompts to assist creators in establishing their presence within the app. Over the past few months, LinkedIn has been gradually introducing its new 'Analytics and tools' dashboard to users who have activated Creator Mode. This dashboard offers a comprehensive overview of content performance and provides access to specialized tools tailored specifically for creators.

These screenshots provide a glimpse of the Analytics and Tools feature, which can be accessed from the app's left-side panel by users with Creator Mode enabled. This feature showcases the performance of your content over a specific period and highlights the topics associated with your profile, which you have the option to include. Additionally, it offers a comprehensive list of creator-specific elements that you can utilize within the app, such as LinkedIn Live, Newsletters, and CTA links.

In the "Conversations Happening Now" section, users will find a curated collection of posts that hold potential relevance for both them and their audience. These posts are chosen based on the user's previous content and topics that may capture the interest of their audience. By clicking on a post, users can explore it in greater detail and consider reposting it with their own commentary to actively participate in the ongoing conversation.

This initiative forms a significant component of LinkedIn's comprehensive strategy to encourage users to increase their posting frequency. As part of this endeavor, LinkedIn is also exploring the use of AI-generated post prompts, aiming to stimulate users' thought processes and provide ideas for posts that can enhance engagement with their in-app audience.

The concept behind Creator Mode is to provide a platform for users to showcase their expertise and knowledge in their specific fields. However, if LinkedIn assumes the responsibility of curating content on behalf of users, it could potentially enable individuals with limited oversight and insight to gain prominence without fully grasping the intricacies of the industry.

This situation becomes even more concerning if AI is employed to generate opinion-based posts, as it may result in an influx of empty opinions lacking genuine insight and meaningful interaction with industry experts.

It is important to note that posts are unlikely to garner attention if the opinions expressed are of poor quality, thus emphasizing the necessity for original thinking alongside these prompts. However, there is a possibility of misuse, where individuals can enhance their standing without extensive research or experience, creating an illusion of expertise. Nonetheless, this approach will undoubtedly contribute to increased engagement on LinkedIn, which already boasts record-high levels, as the platform continues to expand.

Conversations Happening Now is currently accessible to English-speaking users who have activated Creator Mode. If this feature is not yet available in your set of tools, rest assured that it will be rolled out soon.

LinkedIn Introduces New Topic And Post Prompts To Help Creators