Infinix, a brand renowned for its innovative mobile phones, has recently launched a compelling campaign titled #BreakThrough. With a core vision of "keep moving forward," Infinix aims to empower the young generation and encourage them to break free from stereotypes, labels, limitations, and molds that hinder personal growth. The campaign incorporates a captivating digital video commercial (DVC) featuring popular actor Jim Sarbh in various disguises, engaging audiences through a contest to spot him. Furthermore, Infinix has partnered with influential personalities such as Sakshi Sindwani, Sushant Divgikr, Nayandeep Rakshi, and Upen Verma to amplify the campaign's message.

The #BreakThrough Campaign

Infinix's #BreakThrough campaign strikes a chord by challenging societal judgments and empowering individuals to be true to themselves and express their uniqueness. Through visually striking stills, 3-seconder teasers, and a core message, the campaign sets the stage for its impactful DVC. Starring the talented Jim Sarbh, the DVC features him briefly in different disguises, prompting viewers to participate in a contest to spot his appearances. This clever use of Jim Sarbh adds an interactive element, leveraging his popularity to engage the audience effectively.

Influencer Amplification

To amplify the #BreakThrough campaign, Infinix has collaborated with influential personalities who resonate with its empowering message. Each influencer brings a unique perspective to the table, sharing their personal experiences and shedding light on societal challenges.

Sakshi Sindwani, one of the influencers, emphasizes how societal judgments often make people forget their true selves, hindering self-expression. Her involvement in the campaign highlights the importance of embracing one's individuality.

Sushant Divgikr focuses on a specific scene from the DVC where a transgender person faces constant judgment. However, the DVC ultimately reveals that there are compassionate individuals in today's world who see beyond gender, embracing others as fellow human beings.

Nayandeep Rakshi opens up about his personal struggles as a gay man, shedding light on the derogatory names he has been called. He relates to the beautiful message of the DVC, highlighting the potential to break free from the harsh realities through the support and love of compassionate people.

Upen Verma, an expert in advertising and marketing, decodes the powerful message conveyed by the DVC. He highlights the clever use of Jim Sarbh's face as an effective marketing tactic, enhancing the campaign's impact.

The #BreakThrough Contest

In addition to the influential collaborations, Infinix has also organized a contest as part of the #BreakThrough campaign. Participants have the opportunity to win a brand new Note305G by successfully spotting Jim Sarbh's appearances in the DVC. This interactive element further engages the audience, encouraging them to actively participate in the campaign.

Infinix's #BreakThrough campaign delivers a powerful message of empowerment and breaking free from societal constraints. By leveraging the prominent presence of Jim Sarbh and collaborating with influential personalities, Infinix effectively amplifies the campaign's impact. Through the contest and the influencers' personal stories, the campaign not only engages the audience but also inspires individuals to embrace their true selves and create a more accepting world. Infinix's commitment to innovation and empowering the young generation shines through in this remarkable campaign, leaving a lasting impression on viewers and participants alike.

Infinix Launches Powerful #BreakThrough Campaign Amplified by Influencers