The fashion house DIOR is known for its iconic designs and timeless elegance. In 2021, the brand launched a new campaign called "67 Shades of DIOR," which celebrates the brand's rich history and showcases the latest collections. In this blog, we'll take a closer look at this innovative campaign, its representation in the fashion industry, and the innovative use of influencers to make the campaign a huge success.

A brief overview of the campaign

The "67 Shades of DIOR" campaign is a tribute to the founder of the brand, Christian Dior, who famously said that "there are no colors that go well together than black and white." This campaign builds on that idea by showcasing the brand's latest collections in various shades of black and white, as well as other colors.

The campaign features a range of models, including celebrities, influencers, and ordinary people, all dressed in DIOR's latest designs. Each model is photographed in a unique pose, highlighting the elegance and sophistication of the brand's clothing.

One of the most innovative aspects of the campaign is the way it was shot. Rather than relying on traditional photography techniques, the campaign features 67 short films, each showcasing a different shade of DIOR. The films were shot by 67 different photographers, each bringing their own unique perspective and style to the project.

The campaign has been a huge success, generating a great deal of buzz in the fashion industry and beyond. It has been praised for its creativity and innovation, as well as for its celebration of diversity and inclusivity. By featuring models of all ages, sizes, and ethnicities, the campaign sends a powerful message about the importance of representation in fashion.

But the "67 Shades of DIOR" campaign is about more than just fashion. It is also a celebration of creativity, innovation, and artistry. Each short film is a unique work of art, showcasing the skills and talents of some of the world's most talented photographers.

Overall, the "67 Shades of DIOR" campaign is a testament to the enduring legacy of Christian Dior and the brand he founded. It celebrates the brand's history and traditions while also pushing the boundaries of what is possible in fashion. As such, it is sure to remain an inspiration for years to come.

The Role of Influencer Marketing in the Campaign

The campaign featured a range of models, including celebrities and influencers, all dressed in DIOR's latest designs. By partnering with these individuals, the brand was able to leverage their social media followings to reach a wider audience and generate buzz around the campaign.

One of the key benefits of influencer marketing is its ability to create a sense of authenticity and credibility. Consumers are more likely to trust the opinions of people they follow on social media than they are to trust traditional advertising. By partnering with influencers who have built up a loyal following, DIOR was able to tap into this trust and build a stronger connection with consumers.

The influencers featured in the campaign were carefully chosen to represent a diverse range of backgrounds and experiences. By featuring models of all ages, sizes, and ethnicities, the brand was able to send a powerful message about the importance of representation and inclusivity in the fashion industry.

In addition to featuring influencers in the campaign, DIOR also created a range of social media assets that could be shared on their channels. This included behind-the-scenes footage, interviews with the models and photographers, and exclusive content that was only available on social media. By creating this additional content, the brand was able to keep the conversation going and maintain engagement with their audience long after the campaign had ended.

Overall, with the help of 67 influencers, the campaign had a total audience reach of 2.66M. In addition, their posts had 1.85M impressions and resulted in 592K engagements. The world will forever remember this iconic and impactful campaign that used influencers of different backgrounds to deliver the message aptly.

Stay tuned as we decode the success of more iconic influencer marketing campaigns.

Impactful Influencing: 67 Shades of DIOR