Elon Musk continues to make changes on Twitter, even though the newly appointed CEO has just started.

Linda Yaccarino, a former NBC ad exec, now works at Twitter HQ, but Musk is still making product announcements on Twitter. He has shared updates on data portability, proposed changes to algorithmic interference, and a focus on video streaming.

Firstly, Musk announced that content creators will soon be able to download information about their Twitter subscribers. This will allow them to contact their subscribers outside of the platform if they wish.

Social media platforms have been cautious about providing this type of data, considering it their own property. However, there has been a recent shift towards enabling data portability. Allowing data portability on Twitter could attract creators and brands who want to expand their contacts through the platform. They may consider leveraging this feature to grow their connections and businesses both on and off the platform. For instance, brands could offer exclusive deals through subscriber-only tweets and collect emails to build their own mailing lists.

In another development, Musk agreed that Twitter's algorithm should not limit reach in the Following tab, as suggested by a user. Implementing this change could be challenging, and Musk's endorsement doesn't guarantee its immediate execution. However, it aligns with Musk's belief in free speech and giving users the option to see what they choose, rather than restricting content's reach in the app.

The impact on Twitter's "freedom of speech, not freedom of reach" approach, which aims to reduce the reach of rule-breaking tweets instead of removing them, remains to be seen. It may also affect overall ad exposure due to brand safety considerations. Twitter needs to carefully consider the removal of reach restrictions within specific elements.

While the concept may not be entirely feasible, Elon and his team will likely explore it further.

Lastly, Musk expressed interest in attracting gaming streamers to Twitter, especially those who may have left Twitch due to new sponsorship and paid endorsement rules, although the platform reversed its decision later on.

Musk aims to strengthen Twitter's video ecosystem and make it a stronger competitor to YouTube by offering a fairer share of ad revenue within the app. But YouTube's appeal goes beyond ad revenue sharing, as its audience reach is about eight times larger than that of Twitter. Nevertheless, Twitter has a significant gaming community, and by offering better revenue splits and more open cross-promotion opportunities, it may be able to attract more gaming streamers and enhance its video offerings.

Twitter still has a long way to go in this regard, but Yaccarino, who played a role in developing NBC's streaming service, could be a valuable addition to help drive these efforts and make Twitter a more attractive platform for video streamers. This has always been a crucial opportunity for the app. Twitter is known for real-time discussions and serves as a central platform for conversations about sports, TV shows, and live events. Over the years, Twitter has tried to tap into this opportunity to maximize revenue by hosting both the content and the conversation in one place, but these efforts have not been particularly successful.

Elon Musk Announces New Features Dedicated To Creators, Hints At New Video Push