Google India's recent Influencer Campaign for International Mother Language Day celebrated the regional languages of India. For the campaign named #SayItLikeThis, the brand partnered with a diverse group of influencers and content creators who made the internet speak and understand the minute nuances of different regional languages and generated a reach of 19.2 Mn+.

The Background

International Mother Language Day is celebrated on 21st February every year to promote linguistic and cultural diversity and multilingualism. As a company that strives to connect the world with information, Google India wanted to celebrate the regional languages of India and encourage people to embrace and use them in their daily lives.

The Campaign

The #SayItLikeThis campaign was aimed at making the netizens speak and understand the different regional languages of India in the correct way. The campaign focused on the nuances of these languages, highlighting the fact that the same word could have different meanings and connotations in different languages.

Popular social media influencers and content creators across the nation, including famous comics like Biswa Kalyan Rath, were tasked with creating content that showcased the uniqueness and beauty of their respective regional languages. The content included short videos, posts, and stories on social media platforms like Instagram, Facebook, Twitter, and YouTube. The influencers used their creativity and talent to showcase the nuances of their regional languages through tongue twisters, idioms, and proverbs.

The Results

#SayItLikeThis was a huge success, generating a reach of 19.2 Mn+. The campaign received over 5000 user-generated content pieces and was able to generate massive engagement while driving an important conversation around the topic of regional languages of India.

The campaign also succeeded in promoting linguistic and cultural diversity in India. It encouraged people to embrace and use their regional languages in their daily lives, promoting inclusivity and a sense of pride in one's language and culture.

Key Takeaways

The success of Google India's #SayItLikeThis campaign highlights some key takeaways for brands and marketers:

The right influencer collaborations can help brands reach a wider audience and generate more engagement and conversation around a particular topic.
Celebrating diversity and inclusivity can be a powerful way for brands to promote a positive image.
Embracing cultures naturally is the best way to promote inclusivity and connect with people on a personal level.

Case Study Feature: Google India's Uniquely Hilarious Influencer Campaign for International Mother Language Day