Amazon has unveiled its new Creator Central Hub in India, which is a dynamic platform crafted to support influencers who are part of the Amazon Influencer Program. This innovative hub brings a range of tools to help influencers create, promote, measure, and monetize their content.

Zahid Khan, Director of Shopping Experiences at Amazon India, expressed excitement about the launch: "We're incredibly excited to launch Creator Central in India. This launch signifies Amazon's commitment to fostering the growth of the creator community in India, providing them with the tools and resources they need to thrive."

With the Creator Central Hub, Amazon aims to empower Indian influencers to boost their presence, connect with audiences more effectively, and take their brand collaborations to the next level. The platform provides performance insights, including total earnings, top-promoted products, and popular categories. To ensure a seamless user experience, it offers user-friendly features like account management and store switching, allowing creators to manage multiple accounts effortlessly and schedule shoppable posts with ease.

Over the past few years, Amazon has launched several programs for content creators. Two years back, Amazon launched Amazon Live, which is a unique live shopping program where customers can directly interact with content creators. These efforts highlight Amazon’s dedication to building a richer shopping ecosystem that empowers creators and influencers and makes a vibrant and interactive platform for all.

Amazon Launches Creator Central HUB for Indian Influencers