One of the biggest social media influencer couple, Abhi & Niyu were named in “The GQ 35 Most Influential Young Indians” list. We are so happy for the couple who work really hard to continuously create some of the best content on the internet.

Abhiraj Rajadhyaksha and Niyati Mavinkurve (Abhi & Niyu), are a popular social media couple and content creators known for their inspiring and informative videos. They gained significant popularity through their social media platforms, particularly on Instagram and YouTube.

Abhi and Niyu focus on creating content that highlights social issues, positive stories, and inspiring individuals. They cover a wide range of topics, including social justice, sustainability, mental health, and personal growth. Their videos often feature interviews with people who have made a positive impact in their communities or have unique stories to share.

The couple is known for their engaging storytelling style and their ability to present complex issues in a simple and relatable manner. They aim to create awareness, inspire change, and encourage their audience to take action on various social issues.

Abhi and Niyu have garnered a large following on social media, with their videos being widely shared and appreciated. Their content resonates with a diverse audience and has helped create a positive impact in many communities.

Here is what GQ had to say about the couple:

“The mundaneness and tedium of his advertising job got to Abhiraj Rajadhyaksha sooner than he thought it would. And so he and his wife Niyati trundled across the countryside, scoping out stories that had disappeared along the margins, and shared them under #100ReasonsToLoveIndia. The couple wanted to plug a gap in the way we consume and understand stories because “there is always news about the many problems facing us, but the stories of [people effecting change] get lost along the way”. These are stories of Tulu Nadu queen Abbakka Chowta who pushed back against Portuguese colonists but remains forgotten in our history books or even the kindness of a truck driver in the middle of a deserted road in Tripura.

These stories reaffirm life. The Instagram reels and YouTube shorts that documented them raked up millions of views. These days the duo share “informative videos on subjects as diverse as decoding the union budget documents, the intricacies of climate change, and the shady ethics of the paan industry”. Their videos reach civil service aspirants, doctors, and engineers—the building blocks of a young nation.”

Here are a few pictures as the couple celebrated this proud moment:

https://www.instagram.com/p/Crk5KDZtB3g/

See you in the next blog!

Abhi & Niyu: Making A Name At GQ